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On-target Communications

This is a new logo we just completed for Wendy J. Communications, a small marketing firm that specializes in writing, editing and presentation services for Passive Investment Advisors. The logo mark works on 3 levels (and maybe more): The concentric circles create the two “C”s of “Cook Communications”, the triangle space is a pencil tip with the type completing the shaft, and it’s also a target with an arrow hitting the bull’s eye. The typeface? Archer, of course. We’re also working on a cool new WordPress-based website for this business that is launching soon!