DBD+A | Branding Questionaire

Branding + Identity Survey Questions

Please answer these brief questions (20 in all) about your company to the best of your knowledge by typing into this document. DBD+A will use your answers to help guide us in the creation of your branding. Some of these questions are more serious, some may seem less so, but they will all help us to create an identity that truly represents your company and reflects your personality to the outside world. When complete, please save and return this document to us. Thank you!

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Name*
FirstLast
Email*
Phone
1. Name (as it should appear in logo or logotype):*
2. Do you have a tagline or one-line description of your company? *
- Yes
- No
Tagline:
2a. Should the tagline be a part of the logo?
- Yes
- No
3. Who are your target audience(s) by priority:

4. What do/would your customers like about your company?
5. What are the key benefits of your company?
6. What makes your company unique?
7. Where do you see your company in 5 years? As a small but important part of the industry landscape (1) or an established leader whose name is synonymous with the service you provide (5)?*
- 1
- 2
- 3
- 4
- 5

8. Who is your major competition?
8a. What is your opinion of their branding?
9. What are the major strengths of your company?
10. What are the potential weaknesses of your company?

11. Please list companies with branding/logos that you strongly like?
12. And, companies with branding/logos that you strongly dislike?
13a. Any colors that you strongly dislike?
13. Any colors that you strongly identity with?
14. If your brand was a Hollywood celebrity, who would it be? Clint Eastwood? Jodie Foster? Tom Hanks? Marylyn Monroe? Johnny Depp? Someone else? Multiple choices?
15. Is there an object, building or person that is important or linked somehow to your business?

16. Do you have existing materials that the logo must work with?
17. Where will the logo primarily be used?
18. Any specific imagery or icons that you would like explored?
19. Any type directions or styles that you would like explored (ie. classic, modern, techno, cute, vintage) or a combination?
20. Any additional thoughts, ideas or concerns you have? The more information you provide, the more efficient the design process will be.

Branding Questionaire

Branding + Identity Survey Questions

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