Posts from Branding
Sign of things to come…
We’ve recently completed a new logo design for JD Madison‘s new showroom expansion. The new space showcases ten new, higher-end home furnishing lines and needed a sub-branded identity that was similar to JD Madison, but that could stand on its own as well. The new showroom opens to the public on June 15th and will include many more information graphics, displays and signage created by DBD+A. Here’s the logo on the new exterior signage:

And here’s the new logo next to the JD Madison logo:

Everything’s Gone Green
And, that’s a good thing. Everywhere I turn these days people and companies are talking about green-building, green design, and green services — essentially about making green from going green. Hopefully this groundswell of green-thinking can carry out past local, regional and even industry boundaries and become a real national and global charge.

With so many people looking to minimize their own footprint on the planet through their purchases and lifestyle choices, it pays for businesses to let their customers know that they do indeed feature green products or options if they have them. One such company here in Portland is JD Madison, a modern home furnishings store. We developed this green logo for JD Madison to be used on their Web site and on in-store tags to let shoppers know which of their unique and stylish furniture pieces are made using sustainable, recycled, and in many cases, reclaimed materials.
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