We recently had the pleasure of creating new branding for Distillery Row, a guild of six distilleries all operating in the Southeast Industrial District of Portland. The distilleries, Integrity Spirits, House Spirits, New Deal Distillery, Deco Distilling, Stone Barn Brandyworks and Highball Distillery are all known locally and many nationally for creating premium hand-crafted spirits. We know because we’ve tried them all, and they’re all delicious!
Because of their history in the neighborhood and the old-school way in which they create their products, we decided to reflect those aspects of the Row and create a logo with a retro-industrial flavor. But why stop there?! Because of the many events that Distillery Row sponsors, and the wide range of locations and products the logo will appear on, we thought it made sense to create a family of logos instead. They go from very simple and clean (the baby logo) for cramped uses, to the “big-daddy” version of the logo that includes the tag-line “6 Distilleries. 20 City Blocks.” and the words “Tours and Tastings” all contained in the large crest. There are also different versions, solid and outline in both white and black for different placements.
Next up? We’re working on a new website, so stay tuned!